Ferrari Zöchling – a new concept in contemporary fashion

We love to discover the stories and concepts that hide behind independent fashion labels, and this is why we are very excited to introduce you to the austrian designer Romana Zöchling. In 2013, she layed down the foundation of what today is an awesome label with international recognition: Ferrari Zöchling. What is special about this...

We discovered 10+3 awesome pieces at Modepalast Wien

The famous “Künstlerhaus Vienna”, an impressive building in the heart of the city. A perfect location for a fashion pop-up store. At the Modepalast 2016, they offered uniqe fashion over creative illustrations up to streetart. The aim behind the event is to sell individual designer items instead of “off the rack products”. Every single designer,…

Never seen a real fashion show? We present the dramatic show by designer JC Hoerl

  The viennese designer Juergen Christian Hoerl attaches with his label „JC Hoerl“ great importance to quality and exclusivity. His designs are characterised by clean cuts and distinctive accents. Each piece impresses with its special character and its own emotional idea. What I particularly like are the colours in his new collection. From pastel shades…

First impressions of our visit at Modepalast Ried

Our visit to the fashion pop-up store „Modepalast Ried“ was definitely worth our long journey over two hours from vienna to ried. When we entered the big, and bright location „Weberzeile Ried“ (biggest shopping center in ried), we were amazed about this fresh and innovative athmosphere. About 20, well selected young designers presented their wonderful…